Pumped provides a decentralized economy for content monetization based on lessons learned from behavioral economics. Consumers of online news content are gently nudged into the appreciation of quality news content by habituation of users towards well-investigated news from trustworthy sources. The Pumped Model can be plugged-in as a disruptive tool to the existing business model canvas of publishers to bring the content access value exchange into alignment. Introducing the MulTra Token (MTT) a new economy for content monetization arises which is respectful of consumer choice, impactful for advertisers, sustainable for publishers and effective at scale.
Consumers of news content are gently nudged into the appreciation of quality news content by habituation of users towards well-investigated news from trustworthy sources. Through a pump / dump feature, users create a specific profile that content creators can use to provide them with targeted information. MulTra GmbH creates an ecosystem in which the information providers are offering Pumped App users incentives to participate in creating user profiles. They get rewarded for their continued consumption and sharing of content by the allocation of MulTra Token (MTT).
The MTT can be used to purchase paid content from publishers and any products distributed on the Pumped Rewards Platform. Publishers must deposit MTT as a reward to run a monetization campaign in Pumped. The Pumped multi-layered process enables publishers to monetize their content, while consumers do not need to pay from their pocket.